Without question, UFOs are part of popular culture; indeed, one might even talk of them as a popular culture. Without question, Roswell is part of the UFO scene; but it is far from the whole thing, nor is it even the central issue. Still less did the Roswell “culture” spawn humankind's preoccupation with possible alien visitors from outer space or the literary genre of science fiction. Yet if this book is to be believed, Roswell has been the center from which (...) these and yet more matters arose: “through the early years, the single event of Roswell, even without a crumb of proof, augmented every image, word, and sound produced by the mass media” . To call this an enormous overstatement would be a large understatement.Little Gray Men is unfortunately full of such sweeping assertions, so broad as to be implausible on their face and yet unsupported by argument or evidence. Toby Smith even defines popular culture as “communication that may be informative but that principally provides pleasure for the participants” , a description that many scholars of culture or communication might find arguable. Some assertions are not only sweeping but puzzling as well—for example, reference to “the Pavlovian nature of popular culture” or a “rhomboidal, zinc‐tinted” television set . Many more examples can be found without venturing beyond the book's introduction.Chapter 1 asserts that Roswell is “a touchstone for our times.” Chapter 2 is about the rocket pioneer Robert Goddard, who does have a connection to Roswell “the Place” but a most tenuous connection to Roswell “the Incident,” which is supposedly the theme of the book. The UFO Encounter gathering at Roswell in 1997 is described in Chapter 3, and the allegation that Roswellian aliens were transported to Wright‐Patterson Air Force Base constitutes Chapter 4. Books about the Incident are mentioned in Chapter 5, films in Chapter 7, science fiction on television in Chapter 8; in between, Chapter 6 is about the science fiction writer Jack Williamson, whose connection to the Incident is less than noteworthy.The book has no formal bibliography or specific notes, though there is a short chapter entitled “Sources.” Thus, when one reads on page 2 “A book came out, in 1980,” there is no quick or easy way to find out what that book is. So Little Gray Men is not a scholarly book. It is in fact a grab bag of trivia connected, not substantively, but only semantically, through the name “Roswell.”As a piece of journalism, one might describe the book as impressionistic, were it not so misleading. No one could gather from Little Gray Men that the popular culture of ufology has a serious side to it, that competent scientists and social scientists have concerned themselves with issues arising from claims about UFOs in general and, in some small part, from claims about the Roswell incident. It is as though one chose to write about the popular culture of cancer by gathering trivia about cranks, quacks, and survivors while saying nothing about mainstream treatments or the underlying scientific knowledge.Ufology has a vast literature, some of it the give‐and‐take of quite disciplined controversy among competent and informed people. That this book has been entirely ignored by ufologists illustrates that it is, in Wolfgang Pauli's phrase, “not even wrong.”. (shrink)